An Introduction to
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1 The History of Symbols
A Primer of Symbol Terms
Corporate Symbol Pioneers
ISOTYPE
Symbol Systems
Digital Symbol Pioneers
Cultural Issues
Branding and Antibranding
2 How Handwriting Developed
Early Writing Evolves from Pictures
Evolution of the Roman letterform
Uncials and Half Uncials
8th Century, The Carolingian letter
Blackletter or the Gothic Letterform
Italian Renaissance
Master Writing Teachers
Towards Mechanical Writing
3 Typographic Milestones
Gutenberg & Mechanical Writing
Italian Renaissance
French Typographic Contributions
Type in Northern Europe
Britain and the American Colonies
Tech Advances in Type Making
Sans Serif Faces
Methods of Type Classification
4 A Short History of Books
The Materials of Book Construction
Manuscript Books
Early Printed Books
Woodblock, letterpress & engraving
Tschichold's Two Book Periods
The Book in the 20th Century
5 Arts & Crafts and the Private Press Movement
Industrialization of Graphic Arts
Designers Protest Industrialization
William Morris and the Private Press
The Private Press Spreads
Private Press and Type Design in the United States
6 History of Posters
Early Broadsides
The French Poster Craze of 1880
Early European Illustated Posters
Cubism Meets the Airbrush
The Photographic Poster
The Swiss Poster
American Posters of the 20th C
The Poster as Public Message
7 Avant Garde Typography
Early Typographic Formalists
Free Verse + Futurism
RussianTypographic Revolution
DeStijl
Typography at the Bauhaus
The New Typography
8 The Birth of Modernism
Art Nouveau
Werner Werkstatte
Deutsche Werkbund
Peter Behrens
Other
9 The Bauhaus
The Origins
The Three Locations
Graphic Design at the Bauhaus
Women at the Bauhaus
10 The Origins of Advertising
The First Ad Agencie s
The Science of Advertising
The Art Director Came from Europe
American Advertising Pioneers
Madison Avenue
Women in Advertising
11 The Digital Revolution in Design
The First Graphical User Interface
Early Digital Typography
Pioneers of Digital Type
Designing for the Screen
The Impact of the Computer on Designers
12 Design After Modernism
The End of the International Style
Punk
New Wave
Cranbrook + Type Deconstuction
The Graphic Designer/Artist
13 Design for Social Good
Tibor Kalman
14 Biblography & Sources
Images